Increased Revenue & Cash flow

Gift Cards generate more revenue for the company because there is no need to refund the unspent value in cash or smaller denomination vouchers– the unspent value stays on the card for later purchases, this results in either never spent values (referred to as breakage) or part Gift Card and part cash purchases for the residual. 

Gift Cards are not activated until time of purchase, therefore until activated are worthless. Most traditional voucher’s are live and require purchase by the merchant retailer up front, thus Gift Cards do not drain cash flow.

Brand Recognition & Marketing Vehicle.

GiftCards are an excellent vehicle for brand recognition, and marketing tool.

The ability to manage Gift Card programmes that are flexible and promotion specific.  Never before has this ability been so accessible to the Australian market. 

Gift Cards command wallet real estate and are a powerful incentive to shop at the store, one of the few marketing mediums that are able to drive customers in the door and is completely measurable – even to a particular promotion.  Gift Cards are not just a form of currency , but the single most powerful and cost effective marketing tool your organisation can implement.

Reduced Costs

Gift card transactions are processed electronically, which provides better tracking and greatly reduces the operational overhead that is currently associated with paper certificates.